When I discovered concealer and blush, I found a way to trick my parents that I was not overly exhausted and malnourished because of all the finals I was studying for, while eating ramen and sugary boba milk teas. Which also explained to me why all the skinny underweight girls looked so healthy, because they could hide pale cheeks with blush, and dark circles with concealer.
I was amazed at the quality and finish of make-up. How it just melted on the skin, how beautiful duo-chromes looked on my eyelids, and how beautiful and different I felt wearing make-up that I actually knew how to apply.
Before my discovery, I wore no make-up, and sometimes just eyeliner. I used to get stressed out when we would have parties, because I had no clue how to do myself up, and walking into a Sephora make-up store was overwhelming. I did not know the difference between a foundation and a concealer. However, once I started watching Youtube sensations like Michelle Phan and Elle and Blair, I learned how to do my own make-up and I just ran with it.
However, the more make-up I owned, the longer it would take me to get ready in the morning, and choosing eyeshadows to put on turned to be longer than choosing what to wear. I would feel sick in my stomach when I would see how much make-up beauty gurus had, and how many of the same thing they owned. I started searching youtube for “See my make-up” videos just to be surprised at HOW MUCH MAKE-UP some girls had. Not all of it was all bad, some gurus that had a lot of make-up reviewed products so we did not have to spend money on bad products, or since they had so much make-up they had tried, they could say with experience what they thought was the best, but not everyone was beauty gurus. Watching other girls was so depressing… simply because of the high opportunity cost. They could have invested in something, saved up, donated it, travelled, but it went to fancied out talc powder and cheap quality creams with high labels. That was when I started getting over make-up as a novelty.
Make-up has been known for being addicting. There are make-up junkies, like Hilary Kosofsky, who got $14,00 in debt for buying so much make-up. They are wrapped like candy, sold as “must-haves,” and advertised to make our lives more exciting. Make-up can be so addicting because a product is never quite perfect, and we love watching transformation videos and learning about make-up application tips. Make-up companies know that and advertise make-up that is slightly better than the last expensive item. I remember my mom just having a lipstick in her purse to get her through the day, now its women carrying a whole bunch of other things in their purse. I started wondering how much I was buying into the advertisements, and started feeling guilty over spending $14 on one color eyeshadow. I knew I was not spending my money wisely.
I wanted to be out the door as soon as I put a shirt and jeans on. I wanted to sleep more, and I loved how it felt to have my clean face get some sun without feeling nervous someone might see me. It really does feel different when you are used to wearing make-up. I did not want to get more eyeshadow palettes when they practically never run out! They last forever, so why get more? On your eyes, other people don’t really notice if you are wearing regular pink, or pink coral. Also, it expires, so it is not really something you want to collect if you are not using it. Lastly, having more make-up, especially more eyeshadow colors, does not really make your day more exciting. I would imagine how cool I would be getting an “cool” color with some scandalous sexy name, but when I would actually wear it was still an okay day. You forget you are wearing it, and if you have double eyelids, you can’t even see it when your eyes open.
I am not saying don’t wear make-up, because I would be a hypocrite since I wear make-up and I really like the Urban Decay Naked Palette for example. I just do not put as much importance about wearing make-up everyday, and I don’t mind if my friends and family see me without make-up anymore. I’ve gone to work with no make-up on some days. I want girls to see all ways: light make-up, skilled make-up and no make-up as all being good things, but enjoying more often not wearing make-up since that is your beautiful natural face. Just stick with what you already own. You are losing your money, and don’t realize the opportunity cost until you find yourself not being able to afford something truly important.